What types of campaigns can be audited?

Any channel can be audited — Google Ads, Meta, LinkedIn, email, influencer, content, and organic social. Most campaign audit services specialise by channel, so filter by the platform you want reviewed.

How long does a campaign audit take?

Automated audits can return results in under an hour. Expert-led audits typically take 2–5 business days and include a written report with prioritised recommendations.

What metrics does a campaign audit look at?

Key metrics include CTR, CPC, ROAS, conversion rate, frequency, audience overlap, quality score, and attribution accuracy. The exact set depends on the channel being audited.

When is the right time to do a campaign audit?

Before scaling spend, after a drop in performance, at the end of a quarter, or when entering a new market. Regular audits every 90 days are best practice for active campaigns.

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Campaign audits

Campaign audits assess whether your paid and organic marketing campaigns are delivering real ROI — or just burning budget. They review audience targeting, creative performance, channel mix, spend allocation, and attribution to identify what's working, what's wasting money, and where your next best opportunity lies.

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