What's the difference between a CRO audit and an A/B test?

A CRO audit diagnoses your conversion problems through analysis of data, heuristics, and UX review. An A/B test validates a specific hypothesis. You need the audit first to know what to test.

What does a conversion audit look at?

It reviews your entire funnel: landing pages, pricing pages, signup flows, checkout, email sequences, and post-purchase experience. It analyses heatmaps, session recordings, funnel drop-off data, and qualitative feedback.

How much can a conversion audit improve my revenue?

Even a 1% lift in conversion rate can meaningfully impact revenue at scale. Most audits identify 5–15 specific fixes — addressing the top 3 often produces a measurable lift within 30–60 days.

What analytics access do auditors need?

Most expert auditors request read-only access to Google Analytics (or equivalent), heatmap tools (Hotjar, Microsoft Clarity), and your ad platform if you're running paid campaigns. Some also review your CRM or checkout data.

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Conversions audits

Conversion audits find the leaks in your funnel — the specific points where prospects drop off before becoming customers. They analyse forms, checkout flows, CTAs, pricing pages, trust signals, and user behaviour patterns to build a prioritised roadmap that lifts your conversion rate without requiring more traffic.

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