What's the difference between a CRO audit and an A/B test?

A CRO audit diagnoses your conversion problems through analysis of data, heuristics, and UX review. An A/B test validates a specific hypothesis. You need the audit first to know what to test.

What does a conversion audit look at?

It reviews your entire funnel: landing pages, pricing pages, signup flows, checkout, email sequences, and post-purchase experience. It analyses heatmaps, session recordings, funnel drop-off data, and qualitative feedback.

How much can a conversion audit improve my revenue?

Even a 1% lift in conversion rate can meaningfully impact revenue at scale. Most audits identify 5–15 specific fixes — addressing the top 3 often produces a measurable lift within 30–60 days.

What analytics access do auditors need?

Most expert auditors request read-only access to Google Analytics (or equivalent), heatmap tools (Hotjar, Microsoft Clarity), and your ad platform if you're running paid campaigns. Some also review your CRM or checkout data.

Conversions audits

conversion audits find the leaks in your funnel — the specific points where prospects drop off before becoming customers. they analyse forms, checkout flows, ctas, pricing pages, trust signals, and user behaviour patterns to build a prioritised roadmap that lifts your conversion rate without requiring more traffic.

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