What does a strategy audit cover?

It covers market positioning, ICP (ideal customer profile) clarity, competitive differentiation, business model health, growth lever prioritisation, team and resource alignment, and strategic risks that could derail execution.

How is a strategy audit different from a business plan review?

A business plan is a document. A strategy audit is a live diagnostic of how well your actual decisions, priorities, and actions align with your stated goals — and where the gaps are creating drag.

When is the right time for a strategy audit?

At a growth inflection point, before raising a new round, when entering a new market, when growth is stalling without an obvious cause, or at the start of a new financial year as a planning anchor.

Who should be involved in a strategy audit?

The founding team and key function leads should participate. An external auditor brings an unbiased perspective that's hard to get internally. The best audits combine external analysis with internal data.

Strategy audits

strategy audits evaluate whether your business is moving in the right direction — or just moving fast. they review your positioning, target market definition, competitive moat, growth priorities, resource allocation, and team alignment to surface strategic blind spots and give you sharper clarity on where to focus for the next 6–18 months.

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