What are Core Web Vitals and why do they matter?

Core Web Vitals are Google's three key performance metrics: LCP (Largest Contentful Paint — load speed), INP (Interaction to Next Paint — responsiveness), and CLS (Cumulative Layout Shift — visual stability). They directly affect your Google search rankings.

What's a good page load time to aim for?

Google recommends an LCP under 2.5 seconds. Pages loading under 1 second see significantly lower bounce rates. A performance audit benchmarks you against these targets and shows where time is being lost.

Can a performance audit help my SEO?

Yes. Page experience signals including Core Web Vitals are a confirmed Google ranking factor. Improving your performance score can lift rankings, especially in competitive niches where technical quality differentiates.

Do I need a developer to act on a performance audit?

Some fixes (image compression, caching headers, CDN setup) are low-effort. Others (JavaScript optimisation, server-side rendering changes) require developer involvement. A good audit separates quick wins from engineering tasks.

Website Performance audits

website performance audits measure how fast and reliable your site is — and what's slowing it down. they assess core web vitals (lcp, inp, cls), server response times, image optimisation, javascript bloat, caching strategy, and cdn configuration to give you a prioritised fix list that improves both user experience and seo rankings.

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updated: weekly

Professional Paid Media Campaigns Audit - Marketing Nice Guys

A comprehensive website audit that will uncover areas the core areas of opportunity to improve your search ranking. Includes a content plan.

2-3 days

#website performance

EEATix: Free Tool to Improve Your E-E-A-T

Analyze your website's quality, get an accurate E-E-A-T score, and receive prioritized actions tailored to your industry. Completely free!

Custom

#website performance

GetWebsite.Report

Getwebsite.Report is a comprehensive webpage audit tool that provides personalized insights and AI-powered actionable fixes to improve design, usability, and user experience on all devices to maximize conversion rates. Conversion Rate Optimization (CRO) audits are a modern framework for engaging with potential customers and closing deals for your agency, particularly if you offer digital marketing, performance marketing, website design, web development, CRO services, and SEO services.

Instant

#website performance