Website Performance audits

Website performance audits measure how fast and reliable your site is — and what's slowing it down. They assess Core Web Vitals (LCP, INP, CLS), server response times, image optimisation, JavaScript bloat, caching strategy, and CDN configuration to give you a prioritised fix list that improves both user experience and SEO rankings.

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updated: weekly

Website Performance

Professional Paid Media Campaigns Audit - Marketing Nice Guys

A comprehensive website audit that will uncover areas the core areas of opportunity to improve your search ranking. Includes a content plan.

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Website Performance

EEATix: Free Tool to Improve Your E-E-A-T

Analyze your website's quality, get an accurate E-E-A-T score, and receive prioritized actions tailored to your industry. Completely free!

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Website Performance

GetWebsite.Report

Getwebsite.Report is a comprehensive webpage audit tool that provides personalized insights and AI-powered actionable fixes to improve design, usability, and user experience on all devices to maximize conversion rates. Conversion Rate Optimization (CRO) audits are a modern framework for engaging with potential customers and closing deals for your agency, particularly if you offer digital marketing, performance marketing, website design, web development, CRO services, and SEO services.

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Landing Page

LandKit - Instant audit

Paste your URL for an instant audit. We'll reveal the friction points, missing trust signals, and copy gaps holding back your conversions.

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Website Performance

Taurist - 5 Instant CRO Wins For Your Website

Get instant conversion rate optimization insights for your website

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Website Performance

OpsCurb

Make AWS Waste Accountable Before It Dies in Dashboards

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Website Performance

Website X-Ray

1-click website analysis and insights

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Frequently Asked Questions

Core Web Vitals are Google's three key performance metrics: LCP (Largest Contentful Paint — load speed), INP (Interaction to Next Paint — responsiveness), and CLS (Cumulative Layout Shift — visual stability). They directly affect your Google search rankings.

Google recommends an LCP under 2.5 seconds. Pages loading under 1 second see significantly lower bounce rates. A performance audit benchmarks you against these targets and shows where time is being lost.

Yes. Page experience signals including Core Web Vitals are a confirmed Google ranking factor. Improving your performance score can lift rankings, especially in competitive niches where technical quality differentiates.

Some fixes (image compression, caching headers, CDN setup) are low-effort. Others (JavaScript optimisation, server-side rendering changes) require developer involvement. A good audit separates quick wins from engineering tasks.