Frequently Asked Questions

Typically: onboarding, core feature adoption, navigation patterns, empty states, error handling, settings, and offboarding. The auditor prioritises based on where drop-off is highest.
Most expert audits require a working build or TestFlight/beta access. Some services work from screen recordings or Figma prototypes for pre-launch reviews.
App audits account for platform-specific patterns (iOS HIG, Material Design), gesture navigation, touch target sizing, performance perception, and push notification strategy — areas that don't apply to web.
Before a major redesign, after noticing a drop in Day 7 or Day 30 retention, before an App Store feature submission, or when users are reporting confusion in support tickets.