What does a landing page audit look at?

It reviews the headline and sub-headline, value proposition clarity, hero section, social proof (testimonials, logos, reviews), CTA copy and design, form length, page speed, mobile rendering, and visual hierarchy.

What conversion rate should my landing page be hitting?

Averages vary widely by industry and traffic source, but 2–5% is typical for cold traffic. High-performing pages often reach 8–15%. An audit tells you what's holding you back from the higher end.

Should I audit before or after running A/B tests?

Audit first. A/B tests are most valuable when you know what hypothesis to test. An audit gives you that hypothesis — rather than randomly testing elements and hoping for a lift.

Can a landing page audit help with my Google Ads Quality Score?

Yes. Google evaluates landing page experience as part of Quality Score, which affects your ad rank and CPC. Audit findings around relevance, load speed, and mobile usability directly improve this score.

Landing Page audits

landing page audits diagnose why your page isn't converting — whether you're driving traffic from ads, email, or seo. they evaluate headline clarity, value proposition strength, cta design and placement, social proof, form friction, page speed, and mobile experience to help you turn more clicks into customers.