What is AEO and how is it different from SEO?

SEO optimises your site for traditional search rankings. AEO (AI Engine Optimization) optimises your content and structured data so AI systems like ChatGPT and Perplexity understand, trust, and surface your brand in AI-generated answers. Both are increasingly important and complementary.

What does an AEO audit check?

It reviews your schema markup, structured data completeness, E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), FAQ and How-To content, brand mention patterns across the web, and how your content is interpreted by major AI models.

How do I know if AI systems are recommending my brand?

You can manually test by querying ChatGPT, Perplexity, and Google AI Overviews for your category and products. AEO audit tools automate this and give you a benchmark score with specific improvement actions.

Is AEO worth investing in for a small startup?

Yes — especially in competitive categories. Early investment in AEO is similar to early SEO investment: the brands that establish authority now will be harder to displace as AI-driven discovery grows. An AEO audit shows you the fastest path to appearing in AI answers.

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AEO (AI Engine Optimization) audits

AEO audits assess how visible and credible your brand is to AI-powered search and discovery systems — including ChatGPT, Perplexity, Google AI Overviews, and Claude. They review structured data, schema markup, E-E-A-T signals, conversational content relevance, and knowledge graph presence to ensure AI systems understand, trust, and recommend your brand.

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