Sales Funnel audits
sales funnel audits map exactly where prospects are dropping out of your pipeline — and why. they analyse lead capture quality, nurture sequence effectiveness, sales call conversion rates, proposal win rates, objection patterns, and crm hygiene to give you a prioritised action plan that shortens your sales cycle and improves close rates.
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Frequently Asked Questions
It maps conversion rates at each funnel stage: visitor to lead, lead to qualified opportunity, opportunity to proposal, proposal to close. It identifies the stage with the biggest drop-off and the likely causes.
Ideally: CRM data with stage-by-stage conversion rates, time-in-stage metrics, lead source data, lost deal reasons, and email sequence performance. Even rough data is better than none — auditors can work with what you have.
A CRO audit focuses on website and landing page conversion. A sales funnel audit covers the full commercial journey — including outbound prospecting, SDR/AE handoff, demos, proposals, and closing. They are complementary.
A 5–15% improvement in overall funnel conversion is a common outcome. For most businesses, a 10% lift in close rate has a larger revenue impact than a 10% increase in top-of-funnel traffic.