What does a podcast audit cover?

It covers audio quality (levels, noise, editing), intro and outro structure, episode title and description SEO, show notes quality, distribution (Spotify, Apple, etc.), artwork, listener retention curves, review count, and cross-promotion strategy.

How do I know if my podcast needs an audit?

Signs you need one: downloads have plateaued, you're getting low listen-through rates (below 50%), you're not appearing in podcast search results, or you're getting fewer reviews and subscriber growth than expected.

Can a podcast audit improve my rankings in Spotify or Apple Podcasts?

Yes. Podcast SEO is real — episode titles, descriptions, show name, and listener engagement signals all affect discovery rankings. An audit will identify keyword gaps and optimisation opportunities specific to your category.

Do podcast audits review guest strategy?

Many expert-led podcast audits include a content and guest strategy review — assessing whether your guest selection, interview format, and topic mix is aligned with your target audience and growth goals.

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Podcast audits

Podcast audits assess the quality, discoverability, and growth trajectory of your show. They review audio production, episode structure, title and description SEO, distribution across platforms, listener retention, guest strategy, and promotional tactics — giving you a concrete plan to grow your audience and improve the listening experience.

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