What are Core Web Vitals and why do they matter?

Core Web Vitals are Google's three key performance metrics: LCP (Largest Contentful Paint — load speed), INP (Interaction to Next Paint — responsiveness), and CLS (Cumulative Layout Shift — visual stability). They directly affect your Google search rankings.

What's a good page load time to aim for?

Google recommends an LCP under 2.5 seconds. Pages loading under 1 second see significantly lower bounce rates. A performance audit benchmarks you against these targets and shows where time is being lost.

Can a performance audit help my SEO?

Yes. Page experience signals including Core Web Vitals are a confirmed Google ranking factor. Improving your performance score can lift rankings, especially in competitive niches where technical quality differentiates.

Do I need a developer to act on a performance audit?

Some fixes (image compression, caching headers, CDN setup) are low-effort. Others (JavaScript optimisation, server-side rendering changes) require developer involvement. A good audit separates quick wins from engineering tasks.

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Website Performance audits

Website performance audits measure how fast and reliable your site is — and what's slowing it down. They assess Core Web Vitals (LCP, INP, CLS), server response times, image optimisation, JavaScript bloat, caching strategy, and CDN configuration to give you a prioritised fix list that improves both user experience and SEO rankings.

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